Frankly I do not believe in reinventing the wheel. If you want to knowwhat the critical parts of your profile are and how to optimize them, please check out Lewis Howes’ Web site.
Sign up for his video tutorials in the large blue box near the top right. You have to give up your email address and you will be deluged with offers (they all do this but me!). But the information is priceless and you can always opt out of the email barrage.
Be prepared to spend some time and take copious notes. Then go back to your LinkedIn profile and implement. You will literally save yourself hundreds of dollars (per hour) by avoiding a “professional’ re-write.
And, do read Gary Vaynerchuk’s “Crush It” before you read “The Thank You Economy”. Just buy them both at the same time!
I will be expanding on LinkedIn and discussing new features as they are added on my regular blog, LinkedIn page. All information there is likewise free.